The easiest way to increase your brand’s recognition on social media is to stay consistent with your color choices.

If you don’t know much about color composition, these are various tools and resources able to assist you. AI-based tools, in particular, are very useful in this regard.

Picking the Right Color

Certain colors are associated with different emotional states. If you’re not sure about that, you can ask an LLM like ChatGPT to list them for you.

But more important than finding the right color is picking one and sticking with it. This is all about recognition, so every touchpoint of your brand — your profile picture, your header, and your media — looks and feels like it’s coming from the same entity.

On websites like ‘Adobe Color’ you can browse and generate color pallets of colors going well together. Just like in music, these are not arbitrary and not really up to personal taste, they are governed by the laws of physics.

Use AI as Much as Possible

With these tools, you don’t really have to know the math behind it; simply apply what they suggest and level up your online presence significantly.

To distinguish yourself from other brands, be specific about your color choice; don’t use base colors such as blue. Instead, opt for a specific shade of blue, like royal, navy blue, teal, or cyan.

If you are not sure about their names, use ChatGPT again. It can list prominent color shades for you and also identify the shade of color you’re looking at.

You can either upload a picture containing a color and have it identify the color, or use a color picker, as found in various graphic tools. Simply input a color code such as #2b99ec, and it will tell you which shade it is.

This way, you can instruct an AI image generator in specific colors, always representing your brand.